Kendall Botanicals

Your hair's
new favorite
flower.

Powered by Awapuhi (ah-wah-POO-hee) — the shampoo ginger

A tropical flower that produces a natural liquid shampoo and conditioner — straight from the plant. We grow it on our family farm in Southwest Georgia and it goes into every bottle we make.

Shop Pre-Orders The Science
No Sulfates / No Parabens / No Silicones / Farm to Bottle
Kendall Botanicals product lineup

Farm-Grown Botanicals

One Plant. Every Product.

Awapuhi-powered hair and skin care you can trace from soil to bottle.

Clean Formula· Farm to Bottle· No Sulfates· One Hero Ingredient· Small Batch· Cruelty Free· Grown in Georgia· No Parabens· Family Farm· Clean Formula· Farm to Bottle· No Sulfates· One Hero Ingredient· Small Batch· Cruelty Free· Grown in Georgia· No Parabens· Family Farm·

100%

Vertically Integrated

Family farm · Three generations · Est. 2026

C₁₅H₂₄O

Zerumbone

Bioactive sesquiterpene unique to Awapuhi

5

Genetic Lines

From diverse U.S. & Pacific stock

0

Sulfates · Parabens · Silicones

Clean formula, always

Awapuhi plant growing in Southwest Georgia

The Hero Ingredient

Not ginger. Not turmeric.
Awapuhi.

Awapuhi is a tropical flower that produces red, pinecone-shaped bracts. Squeeze one, and out comes a thick, silky liquid — a natural shampoo and conditioner that Pacific Islanders have used on their hair for centuries.

We grow it right here in Southwest Georgia. The bracts are harvested at peak maturity and the liquid is extracted fresh. That liquid is the foundation of every single product we make.

Full ingredient transparency
Self-care with Kendall Botanicals
Kendall Botanicals product lineup
Selling Awapuhi products at the local farmers market
Harvesting Awapuhi on the farm
Awapuhi bract gel close-up

Our Supply Chain

Soil to Bottle. One Farm. Every Product.

Most beauty brands source ingredients from catalogs. We grow ours. That vertical integration — from propagation to formulation — is what makes Kendall Botanicals different.

1

Grow

Awapuhi cultivated on our family land in Southwest Georgia. Zone 8b — warm, humid, perfect for this tropical botanical.

2

Harvest

Flower bracts harvested at peak maturity. The liquid extracted fresh — preserving the full phytochemical profile.

3

Formulate

Each product is formulated with Awapuhi bract liquid as the hero active — paired with clean, complementary botanicals.

4

Deliver

Small batch, numbered production. Every bottle traceable to the harvest it came from. Direct from our farm to your door.

What's Your Concern?

One plant. Every routine.

View all products →
01

Dry & Damaged Hair

Awapuhi bract liquid is a natural conditioner — straight from the plant. Our formulations help hair look hydrated, soft, and restored.
02

Scalp Health

Awapuhi bract concentrate paired with tea tree and peppermint to help your scalp feel balanced and refreshed.
03

Frizz & Flyaways

The natural smoothing properties of Awapuhi bract liquid help tame frizz and add shine without silicones or heavy oils.
04

Product Buildup

Our scalp scrub and treatment help remove buildup and restore balance, leaving hair feeling lighter and cleaner.
05

Dry & Sensitive Skin

Gentle, plant-based body care with Awapuhi extract — moisturizing without irritation, fragranced by nature, not a lab.
06

Dullness & Uneven Tone

Awapuhi and vitamin C in our facial serum help improve the appearance of dull, uneven skin for a brighter-looking complexion.
Rows of Awapuhi growing on the Kendall Botanicals family farm

Our Story

A family farm turned
botanical brand.

Kendall Botanicals started with Awapuhi already growing on the property in Southwest Georgia. The plant produces a natural shampoo and conditioner right from its flower bracts — and we built an entire product line around it.

Three generations of farming. One hero ingredient. Clean ingredients, a vertically integrated supply chain that starts in our own soil and ends in your hands.

Est. 2026 · Southwest Georgia · Family-Owned

The Science

Zerumbone: The Compound That Changes Everything

Zerumbone (C₁₅H₂₄O) is a sesquiterpene found only in Zingiber zerumbet — not in common ginger, not in turmeric, not in any other species. We don't make medical claims. We let the published science speak for itself.

PMC6151537

Comprehensive review of Z. zerumbet phytochemistry and biological activity

PMC3092606

Ethnomedicinal, chemical, and pharmacological uses of Z. zerumbet

PMC10869203

Zerumbone's role in modern therapeutic and cosmetic applications

About Awapuhi

Awapuhi is a tropical plant in the ginger family — but it's completely different from the ginger you cook with. It produces beautiful red, pinecone-shaped flowers called bracts. Squeeze one, and out comes a thick, silky liquid that works as a natural shampoo and conditioner.

What makes Awapuhi special is a natural compound called zerumbone — found only in this species. It's what gives the plant its unique properties and sets it apart from every other ginger variety used in beauty products today.

In Our Formulations

  • Present in every Kendall Botanicals product as our signature hero ingredient
  • Grown and harvested on our family farm in Southwest Georgia
  • Natural surfactant and conditioner — cleanses and conditions without synthetics
  • Contains zerumbone — a sesquiterpene unique to Z. zerumbet
  • Small batch, seasonal harvest — traceable to the specific harvest cycle

Supporting Ingredients

Shea Butter

Deeply nourishing. Rich in vitamins A, E, and F.

Deep Conditioner, Body Butter

Argan Oil

Lightweight, fast-absorbing. Helps hair look shiny and smooth.

Deep Conditioner, Finishing Oil

Tea Tree Oil

Purifying botanical with a long history in scalp care.

Scalp Renewal Treatment

Peppermint Oil

Cooling, invigorating. Creates a refreshing sensation on the scalp.

Scalp Treatment, Scalp Scrub

Coconut Oil

Versatile moisturizer. Helps hair and skin feel soft.

Finishing Oil, Body Butter

Aloe Vera

Soothing, lightweight hydration for centuries.

Shampoo, Leave-In Mist, Body Wash

Vitamin C

Well-known antioxidant. Helps improve brightness.

Brightening Facial Serum

Niacinamide

Improves appearance of pores, texture, and scalp health.

Scalp Treatment, Facial Serum

Panthenol

Provitamin B5. Helps hair feel softer and look shinier.

Leave-In Conditioning Mist

Jojoba Oil

Mimics natural oils. Moisturizes without heaviness.

Leave-In Mist, Finishing Oil

Glycerin

Plant-derived humectant. Attracts and retains moisture.

Shampoo, Body Wash, Hand Cream

Fine Sea Salt

Natural exfoliant. Removes buildup from the scalp.

Scalp Exfoliating Scrub

References are for educational purposes only. Kendall Botanicals products are cosmetics, not drugs.

Limited Harvest

Become a founding member

Our first Awapuhi harvest is limited. Be among the first to try it — at exclusive early pricing.

The First Wash

Your introduction to Awapuhi. Try the shampoo that comes straight from the plant.

Includes 4 items · Limited to 200

$29 Reserve

The Ritual

Most Popular

A complete Awapuhi wash day routine. The way it was meant to be used — from harvest to hair.

Includes 5 items · Limited to 100

$79 Reserve

The Founder's Harvest

Limited to 50

The full Kendall Botanicals experience — hair, scalp, and body. Be one of our Founding 50.

Includes 8 items · Limited to 50

$149 Reserve
See full package details →

The Journey

Watch It Grow

We're not just launching a brand — we're growing one. From a small backyard patch to a full botanical supply chain.

1

Spring 2026

First plantings go in. 60-80 plants by fall.

2

Summer 2026

First red cones appear. Daily harvest begins — bract liquid collected and frozen. Micro-batch products and raw ingredients available on Etsy.

3

Spring 2027

130-200+ plants. Supply chain takes shape.

4

Launch

First packages ship. Full product line goes live. Every bottle traces back to our soil in Southwest Georgia.

The Farm Shop

Beyond the Bottle

Raw Awapuhi ingredients, farm merchandise, and experiences that connect you directly to the source.

Raw Awapuhi Bract Liquid

Raw Ingredient

Awapuhi Bract Liquid

Pure, fresh-extracted. 4oz bottle.

$15

Kendall Botanicals Tote Bag

Farm Merch

Organic Cotton Tote

Farmers market ready.

$24

Awapuhi Botanical Candle

Home

Awapuhi Candle

Soy wax. Hand-poured.

$22

Virtual Farm Tour

Experience

Virtual Farm Tour

Live walk-through + Q&A. 45 min.

$15

Visit the Farm Shop →

What We Stand For

Our Values

Transparent

Every ingredient listed. Every source known. No greenwashing, no marketing fluff — just honest formulations.

Rooted

Grown in Southwest Georgia. We don't import our hero ingredient — we grow it. Small town, big vision.

Effective

We don't make medical claims. We let the plant and the results speak for themselves. Clean ingredients, honest outcomes.

Sustainable

Perennial crop. No replanting needed. Eco-conscious packaging. A business model that works with the land, not against it.

Circular Economy

Growing Together

We believe the future of beauty is local, renewable, and circular. Every ingredient grown on our farm. Every partnership rooted in shared values.

Featured Partner

RHEDD Fruit Co.

A family-owned seed bank and nursery in Louisiana River Country. Together, we're building circular economies where family farms supply each other, share knowledge, and grow stronger.

Visit rheddfruit.com →

Grow Locally

Share Knowledge

Cycle Resources

Apply to Partner With Us

Southwest Georgia

Three Generations. New Roots.

Our family farm sits in Southwest Georgia — where the Flint River meets rich agricultural land that's been in the family for three generations. Now it's home to a new kind of crop. World-class beauty ingredients don't have to come from across the ocean — they can come from your own soil.

Support a Family Farm Brand

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